Strategic Direction:
FairChoice (Consumer)

FairChoice (Consumer) is a purchasing facility where international and Australian retailers compete to provide Australian consumers with groceries as well as other goods and services. It is a single portal through which consumers can purchase $81 billion in packaged goods and another $100 billion in goods and services provided by utilities and commerce.

At the heart of FairChoice (Consumer) operations will be plaftorms that encourage retailers to compete to provide consumers with goods and services at best �real-time� prices.

Those retailers who currently enjoy the lion�s share of a marketplace will compete on a level playing field with smaller, perhaps even locally-based independent supermarket chains and other "big box" sector suppliers.

FairChoice (Consumer) extensive research into Australian supermarket operations and pricing patterns is expected to be released late in 2013.