AgChoice is a joint venture private company owned by FairChoice Holdings Pty Ltd and Rubix Rural Solutions Pty Ltd.  AgChoice will empower primary producers with an online trading platform that presents them with only the best price for their product.  The first industry to be overhauled will be the grains industry.


With the deregulation of the wheat industry, improved marketing and increased buyer/grower direct interaction was eagerly anticipated.  However, with so many new players entering the market grower fatigue and the difficulty of upcountry origination has proven major hurdles for new buyers.

AgChoice delivers the intended benefits of deregulation by simplifying the trading process with an end-to-end online trading and acquisition platform that enables the maximum number of growers to 'engage' with the maximum number of buyers.